Think Like a
Freak is the third book in the Freakonomics series, by Steven Levitt and
Stephen Dubner, so if you’ve already read the first two, jump into this one
now. As with the other books, it provides an entertaining and alternate approach
to making decisions about common day problems. Like the title suggests, the idea is not just to
produce new situations that they’ve analyzed from an economics perspective, but they want to try to teach the reader
how to approach issues like they do. I’m definitely a fan of these two guys and
even listen to their weekly podcast.
As a teaser,
just look at some of their chapter titles: “The Three Hardest Words in the
English Language” which are “I don’t know”; “Like a Bad Dye Job, the Truth is
in the Roots”; “Think Like a Child”; “What do King Solomon and David Lee Roth
Have in Common,” and “The Upside of Quitting.” In a way, this is like reading
Malcolm Gladwell who just approaches life and it’s problems a bit differently.
The authors suggest that it’s critically important to define the problem
clearly, and to think small, not large. Read the book, they explain it better
than I do.
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