A soccer book . . . of course. You were expecting something else from moi?
You don't need to know much about English professional soccer to grasp the premise of this book. All the history you need to know is provided. Main points. Pre 1990, English soccer was dull, predictable, and falling behind the rest of Europe. Owners were little more than local businessmen who viewed club ownership as sort of a hobby. Bragging rights at the pubs was the main goal. Making money was far down the list of priorities.
But there was sort of a hierarchy. Of the 20 top tier (first division) clubs, 5 ruled the roost: Arsenal, Chelsea, Tottenham, Liverpool, and Manchester United. These owners were getting a bit restless so they decided the only way to drag the rest of the league into shape was to separate from the Football League's control and form their own. In the mid 1990s, the English Premier League was formed.
What the Premier League lacked was a marketing vision so they turned to the best there is - the NFL. Here they learned how to brand their clubs beyond the confines of their home stadium. Some NFL owners also saw a potential opportunity and started buying into ownership until maybe a half dozen clubs had majority owners from across the pond. That also helped foreign ownership from China, Malaysia, Thailand, and notably, oil money from the Gulf states. Lots of money.
From here, owners went on a spending spree on stadiums, amenities, players, and managers. And with all this spending, the owners needed new sources of cash flow and that meant TV.
minor tidbit: in 1983, Arsenal FC was valued at just under $2 million. Tottenham Hotspurs was valued at $2.4 million. Today, each are valued at between 2.5 and 3 billion euros. Not a bad return on investment.
The authors (both are seasoned sport and business journalists) tell the story mostly from the owners suite as owners try to outmaneuver the competition for players, managers, and ever increasing slices of the TV pie. And as dry as that might sound, it's actually an engaging read.
There is this Brit, now US citizen, (a long suffering fan of Everton FC) who does blogs, is part of the duo that does the excellent Men In Blazers TV show, writes books, and is all over social media about the EPL. His cover blub perfectly summarizes the book:
"A rollicking tale . . . part Great Expectations, part Game of Thrones."
Couldn't have said it any better myself.
Oh, and by the way. I'd be remiss if I didn't help you out. You don't want your Brit friends to look down their noses at you (any more than they already do). The authors correct we poor slubs on this side of the Atlantic.
It's not called the English pra-MEER League. It's the English PREM-yer League.
You're welcome.
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